Top 10 Korean Cosmetics Brand in Singapore

Saturday, May 14, 2016


Who loves cosmetics and beauty products? Raise your hands! I will raise my two feet too, haha. Just kidding. I love to buy beauty products but I am still new to it and only few like moisturizers and BB creams that I am familiar with. 

Cosmetics and beauty products are women's best friend. We women are very conscious on our looks especially our face. Most especially now that Korean cosmetics is so popular in Asia. 

The brand like Innisfree already opened 15 outlets in Singapore. Many people asked about the ranking of Korean cosmetics. The Google brand searches will be used for the ranking matrix. High searches volumes in Google means brand awareness and popularity is high. The quality of the products cannot be compared because most of brands are have similar ingredients.

Some brands with same search volumes in Google will be ranked by their products popularity.

Top 1 - Innisfree
Search Volumes: 14800

Innisfree is the first all-natural brand in South Korea. The brand comes from Yeat’s poem, The Lake Isle of Innisfree, which is express the brand core concept clearly, shares benefits of natural and been eco-friendly. Innisfree provides skincare and makeup products, both are made from natural materials. Such as one of the most popular series, Jeju Volcanic Pore Control, the main ingredients of products are all from Jeju Island.

Official website

Top 2 - Laneige
Search Volumes: 9900

Laneige is the other brand owned by Amore Pacific, its brand name comes from La Neige which means Snow in French. So it is not so difficult to imagine that this brand is more concentrated on hydration. So many girls with dry skin are crazy fans of Laneige. They love all the Water Bank and Moisture products that provided them moisturizing skin and last for long time.

Official Website

Top 3 - Etude House
Search Volumes: 6600

Etude House launched in 2005 in Seoul with a very cute and pink image. It has been developing fast home and abroad. By now it has over 200 shops in Korea and over 100 shops overseas. Etude House’s claims that all the girls are born as a princess, so that its products always comes with cute design and pink in color, and its shops look like a castle of princess anywhere.

Official website
Top 4 – Sulwhasoo
Search Volumes: 3600 Sulwhaso

Sulwhasoo is a premium brand from Amore Pacific with long brand history. It even can be recalled to 1966, ABC Ginseng Cream came out as the beginning of Sulwhasoo. Until today, ginseng still as the core ingredient of its star product, Concentrated Ginseng Renewing Cream, which penetrated the deepest layers of the skin to revive damaged and provided a youthful looking.

Official Website
Top 5 - Natural Republic
Search Volumes: 2400

Natural Republic has created in 2009, with the brand philosophy “A Sense of the Beginning”. It is not so popular internationally but famous in Southeast Asia like Singapore, Malaysia and Philippines. One of the best selling item of Natural Republic is Aloe Vera Soothing Gel. I guess you must see it before in beauty and health stores. It comes with rich fresh aloe and mineral oil, which mild for any skin types.

Official Website

Top 6 – Skinfood
Search Volumes: 1300

Skinfood provides skincare and cosmetics with nutritional values of food. The main materials of its products are natural food including fruits, vegetables and other food ingredients. The brand concept is popular among foreign visitors and many people would go to the shops during traveling, so that the number of Skinfood shops outside South Korea has been increase shapely recent years.

Official Website 
Top 7 - The Face Shop
Search Volumes: 1300

The Face Shop is a part of LG Household & Health Care of LG Corporation. It targeted customers at both women and men with pretty kinds of product, which from body and hair to skincare and makeup. With affordable price and high quality, The Face Shop expanded its overseas market from 2006 and in April 2012, it has 930 stores in 22 countries.

Official Website
Top 8 - Tony Moly
Search Volumes: 880

Tony Moly is now popular among young girls in Singapore because it’s unique look. As its brand name referred, “putting style into packaging”, Tony Moly always present trendy urban style as it promised. If you are looking for something lovely in package, Tony Moly should be your choice and it would never let you down with the excellent effects of products.

Official Website
Top 9 – Missha
Search Volumes: 880

Missha was created in 2000 and owned by Able C&C Co Ltd. This brand declared that cosmetics should not be expensive item so that it provided products with affordable price in the market. This strategy caught young girl’s hearts and they are willing to try Missha. And Missha also working on providing them beauty and health.

Official Website  
 
Top 10 – HERA
Search Volumes: 880

The name HERA is from the Greece goddess. HERA is a luxury brand with its unique makeup formulas and innovative skincare products. And it aimed the customers who with higher income. Products of HERA all with high quality and effective functions. Different from other brand in Korea, HERA has pretty products for men such as cleansing foam and CC cream.

Official Website
So there you go the top 10 Korean Cosmetics Brand in Singapore. Is your favorite brand included?