![]() |
Host MJ Pangan invites participants and their kids to take part in the fun, virtual games on financial literacy. |
The webinar was hosted by children’s show TV personality Tonipet Gaba and Pru Life UK’s Mary Jane Pangan. It featured education and finance experts Dr. Queena Lee-Chua and Dr. Mary Joy Abaquin, who shared their insights on how parents can raise money-smart children at home. Almost 700 parents and children from around and beyond the Philippines joined the virtual event.
![]() |
Host Tonipet Gaba encourages parents to tune in to one of the webinar’s topic experts, Multiple Intelligence International School (MIIS) Founder and Directress Dr. Mary Joy Abaquin. |
Multi-awarded Ateneo professor and author Dr. Lee-Chua shared tips on how to introduce money concepts to kids. She advised parents to do frequent activities with their kids, from teaching them how much things are and where money comes from. She also encouraged parents to normalize lessons about monthly bills, exchange rates, or distinguishing between needs and wants when kids are older. According to her, "Parents and teachers are the best role models. If we don't practice what we preach, it will be absorbed by our kids."
![]() |
Ateneo Professor and Author Dr. Queena Lee-Chua shares strategies for parents to introduce money concepts to kids. |
“Financial freedom is a mental, emotional, and educational process that all of us have to go through. As parents and teachers let us take an active part in giving our kids this lifelong gift,” she said.
![]() |
Multiple Intelligence International School founding directress and author Dr. Mary Joy Abaquin discusses insights on instilling the financial growth mindset to children. |
Participants estimated the correct cost of school supplies in Guess the Price, while they determined if an item is a necessity in Need or Want? The games were based on existing Cha-Ching Kid$ at Home modules. Game winners received P500 gift cards and exclusive Cha-Ching comics, while one lucky attendee won a brand-new tablet to aid in their home schooling.
“We are happy to supplement the Cha-Ching Kid$ at Home online resources, an initiative developed by Prudence Foundation – the community investment arm of Prudential in Asia and Africa – following its launch last June. The webinar, also done in partnership with Junior Achievement Philippines, reinforces our We DO Education promise, where we aim to teach Filipinos to be money smart. Previously, we worked with schools and institutions to promote financial literacy. Our new work from home setup has pushed us to pivot to digital and give parents an active role in their child’s education with simple yet quality resources,” shares Tumbaga.
“Financial literacy may be an intimidating topic for both parents and children. This motivated us to develop easy resources for parents to teach and facilitate, and at the same time, make learning fun and enjoyable for kids. Our modules are free and available online for everyone to access,” ends Prudence Foundation Executive Director Marc Fancy.
![]() |
Prudence Foundation Executive Director Mark Fancy opens the webinar with an overview of the Cha-Ching program. |