5 Benefits to Printing Custom Stickers

Wednesday, October 10, 2018


For a long time, custom stickers have helped people win political contests, given exposure to leading brands, and have started conversations which helped in boosting exposure.


Despite digital marketing becoming the go-to choice today, stickers still play a crucial role in the digital milieu. It's hard-work getting noticed. Even with the assistance of internet marketing experts, garnering a decent online presence gets more difficult by the day with the advent of ad-blockers and numerous contextual filters.

Today, many SMEs and corporate behemoths employ customized stickers which construe their goals, mission, and vision.

Printing custom stickers are, ostensibly, a cost-effective and easy to employ during brand awareness campaigns.

Let's look into the five benefits of printing custom stickers.

1. Supplements other marketing efforts

Custom stickers, besides branding, can be leveraged in many ways to strengthen and enhance marketing efforts. Delivering valuable information on the back of a label is possible.

More so, stickers can significantly strengthen messaging by boosting the awareness of a specific piece of information.

Intriguing custom stickers generate excellent PR, creates impressions and boosts cooperative campaigns.

2. Personal touch

Today, the Coca-Cola Company takes pride in its red label. A simple custom sticker gives a personal feel to customers. Quite often, people pay for the brand rather than the product, hence brand loyalty.

A customized sticker forges a relationship between users and your brand. Presumably, labels are conspicuous; allowing for more natural interaction between your brand and potential clients - both visually and physically. The digital space never affords personal touch to users.

3. Durability

Essentially, stickers are word-of-mouth-style marketing and last longer than digital marketing components. Supposing the internet shut down today, online or e-commerce businesses would lose clients and eventually shut down.

Stickers leave a long-lasting impression, hence increased brand exposure. The online world changes fast, thus, compared to printing custom stickers, the latter performs better in matters enhancing brand exposure and securing your existing market courtesy of well-thought-out but straightforward messages.

4. On the road

Supposing you frequent exhibitions and trade shows, stickers are a splendid addition to the literature at such events. Labels might even prove to be as efficient as flyers and business cards because they allow for the delivery of specific messages.

Stickers also allow for a cost-effective and to tailor your message as per the specific road shows.

5. Custom stickers evoke trust in your target market

Prints are easily identifiable, and hence people tend to trust them a little bit more in comparison to digital communications. The more a user identifies with a product, the higher the likelihood they'd choose it over its substitutes. If your goods and services are aesthetically pleasing and useful to clients, they'll latch on your brand and remain loyal customers.

Bottom line

Printing custom stickers remain relevant in an environment saturated with internet marketing branding. Labels allow you to reach all kinds of people both internet savvy and those still stuck in the old ways.