Growing the customer base for your small business can be tricky. Although most people search online when they need a product or service, there are a variety of offline techniques that will draw attention to your business.
Logos
Your logo is an ideal way to make yourself known to potential customers. A silkscreen printing Dunkirk MD service can put your logo on just about anything, including shirts, vinyl decals and drinkware.
Design a logo that is unique and eye-catching, but not harsh to look at. Ask friends and family who fit the description of your general customer base what they think of potential logos. Make sure the logo matches the tone of your business. For example, a serious law firm likely would not be well-served by a cartoon logo.
Jingles
Radio and television advertisements may seem outdated, but many people still consume these media. Putting an advertisement on a local radio or cable station allows you to reach potential customers in your geographic location.
A jingle helps the message stay with the audience long after the ad is over. Use rhyming words and a catchy rhythm to help individuals remember the name of your company, what you provide and what makes you stand out from others. A professional can help you create the perfect jingle.
Word-of-Mouth
Perhaps the most trusted form of advertisement is word-of-mouth. People trust their friends and family to recommend good businesses, so make sure everyone at the business who interacts with customers is friendly and helpful. Always provide the highest quality goods and service that you can. Make it easy for customers to recommend you to others by providing them with sturdy business cards that they can give away.
Although it is considered standard practice to advertise through websites and social media, remember that these are not the only ways to reach your customers. What they see and hear in their own neighborhoods matters just as much.
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