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Email marketing is a new era tool, for the promotion of your business. With the passage of time, it is getting better. every day a new aspect is added to make it more effective. It will be interesting to know that what are the predictions of the experts regarding email marketing. You can visit https://www.campaignmonitor.com/resources/ for the information about this. Here we are giving you some important points.
• The experts say that the challenge marketer have to face is to send the more personalized emails to their clients. The marketing strategies are changing regularly, but if marketers keep working on their emails, they can grow their business.
• The use of automated emails will increase this year. It is very important to respond to the clients, promptly and give them the special feeling. Automated emails are more effective than any other email, which is send after some time.
• Personalized emails are more in number and automated emails contain the less volume, but they generate more revenue and this practice will continue even this year too.
• In 2018, the companies will be successful, who will combine their personalized emails with automated emails. Automated emails are sent immediately, and they are effective too. if they will have a personalized touch, things will be different for the companies.
• It will be possible for the marketer to control the complete customer lifecycle. Instead of focusing on loyalty only, they will be more interested to keep the customer engaged in all activities. More engagement means more details.
• It will be easier for marketers to measure the customer lifecycle value (CLV). Marketing matrices will be improved. Predictive CLV will be the new fashion.
These are just the points, for more details you can visit https://www.campaignmonitor.com/resources/guides/2018-email-marketing-predictions/. However, these predictions are just to help you to know the upcoming trends in the email marketing field. You have to twist them according to your own needs. But make sure you focus on the email marketing and follow the new trends in this field. It will be really fruitful for you, if you focus on it and keep yourself updated.
