Calling all fashionistas out there!
From the Press Release Kit:
(Manila, Philippines)
After the successful take off of the Style Up Summer Campaign of SM Makati, the
SM Store is at it again – and now, extending it to a bigger crowd. Launching a
nationwide online contest that challenges Filipinos, of all shapes and sizes,
not only to make your OOTD game strong, but also to challenge you to free
yourself from your fashion boundaries.
The all-new character
of The SM Store led to the birth of the Style Up campaign, following its bolder
attitude that lets your curate your wardrobe according to your liking - a
rather trendier, more straightforward, with a little bit of to a little too much
of edginess.
This Instagram-based
challenge, called #StyleUpMovement will
run for 4 weeks, starting on May 16 until June 12, 2016. The #StyleUpMovement highlights
three key trends that we know of today:
(1) Color blocking – mix of vibrant Style
Up Colors
(2) Athleisure – sports luxe with a punch
of vibrant Style Up colors
(3) Patterns on patterns – geometric prints
in line with the Style Up theme
All contestants are
challenged to be creatively playful, as they follow the three themes. Towards
the end of the contest, four (4) winners will be chosen – and the one with the
most clever and fashionable entry wins P30,000 worth of shopping budget.
Learn more about how
it’s done through our fashion-squad leaders Jess Connelly, Mark Mcmahon, and
Kiana Valenciano, as they teach you how to pose, snap, and post for the #StyleUpMovement
Instagram takeover challenge.
For
the complete contest mechanics, visit http://blog.thesmstore.com/styleupmovement-instagram-contest/
About The SM Style Up
Campaign
Style Up highlights SM Makati as this summer’s most
exciting fashion destination by bringing together the season’s hottest looks
and the metro’s style influencers in one grand fashion presentation. The big
idea is UP. And whether you’re updating your look, trying
out a new trend, or taking that runway ready route, SM Makati will help you Style Up with its fun and fab selection
of clothes, shoes, and accessories. It’s all about fashion’s transformative
power to make you look good and feel great on the beach and beyond.
