Who loves cosmetics and beauty products? Raise your hands! I will raise my two feet too, haha. Just kidding. I love to buy beauty products but I am still new to it and only few like moisturizers and BB creams that I am familiar with.
Cosmetics and beauty products are women's best friend. We women are very
conscious on our looks especially our face. Most especially now that Korean
cosmetics is so popular in Asia.
The brand like Innisfree already opened 15 outlets in Singapore. Many people asked about the ranking of Korean cosmetics. The Google brand searches will be used for the ranking matrix. High searches volumes in Google means brand awareness and popularity is high. The quality of the products cannot be compared because most of brands are have similar ingredients.
Some brands with same search volumes in Google will be ranked by their
products popularity.
Top 1 - Innisfree
Search Volumes: 14800
Innisfree is the first all-natural brand in
South Korea. The brand comes from Yeat’s poem, The Lake Isle of Innisfree, which is express the
brand core concept clearly, shares benefits of natural and been eco-friendly.
Innisfree provides skincare and makeup products, both are made from natural
materials. Such as one of the most popular series, Jeju Volcanic Pore Control,
the main ingredients of products are all from Jeju Island.
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| Official website |
Top 2 - Laneige
Search Volumes: 9900
Laneige is the other brand owned by Amore
Pacific, its brand name comes from La Neige which
means Snow in French. So it is not so difficult to imagine that
this brand is more concentrated on hydration. So many girls with dry skin are
crazy fans of Laneige. They love all the Water Bank and Moisture products that
provided them moisturizing skin and last for long time.
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| Official Website |
Top 3 - Etude House
Search Volumes: 6600
Etude
House launched in 2005 in Seoul with a very cute and pink image. It has
been developing fast home and abroad. By now it has over 200 shops in Korea and
over 100 shops overseas. Etude House’s claims that all the girls are born as a
princess, so that its products always comes with cute design and pink in color,
and its shops look like a castle of princess anywhere.
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| Official website |
Top 4 – Sulwhasoo
Search Volumes: 3600 Sulwhaso
Sulwhasoo is
a premium brand from Amore Pacific with long brand history. It even can be
recalled to 1966, ABC Ginseng Cream came out as the beginning of Sulwhasoo.
Until today, ginseng still as the core ingredient of its star product,
Concentrated Ginseng Renewing Cream, which penetrated the
deepest layers of the skin to revive damaged and
provided a youthful looking.
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| Official Website |
Top 5 - Natural Republic
Search Volumes: 2400
Natural
Republic has created in 2009, with the brand philosophy “A
Sense of the Beginning”. It is not so popular internationally but famous in
Southeast Asia like Singapore, Malaysia and Philippines. One of the best
selling item of Natural Republic is Aloe Vera Soothing Gel. I guess you must
see it before in beauty and health stores. It comes with rich fresh aloe and
mineral oil, which mild for any skin types.
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Top 6 – Skinfood
Search Volumes: 1300
Skinfood provides skincare and cosmetics with nutritional
values of food. The main materials of its products are natural food including
fruits, vegetables and other food ingredients. The brand concept is popular
among foreign visitors and many people would go to the shops during traveling,
so that the number of Skinfood shops outside South Korea has been increase
shapely recent years.
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| Official Website |
Top 7 - The Face Shop
Search Volumes: 1300
The Face Shop is a part of LG Household
& Health Care of LG Corporation. It targeted customers at both women and
men with pretty kinds of product, which from body and hair to skincare and
makeup. With affordable price and high quality, The Face Shop expanded its
overseas market from 2006 and in April 2012, it has 930 stores in 22 countries.
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| Official Website |
Top 8 - Tony Moly
Search Volumes: 880
Tony Moly is now popular among young girls
in Singapore because it’s unique look. As its brand name referred, “putting
style into packaging”, Tony Moly always present trendy urban style as it
promised. If you are looking for something lovely in package, Tony Moly should
be your choice and it would never let you down with the excellent effects of
products.
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| Official Website |
Top 9 – Missha
Search Volumes: 880
Missha was
created in 2000 and owned by Able C&C Co Ltd. This brand declared that
cosmetics should not be expensive item so that it provided products with
affordable price in the market. This strategy caught young girl’s hearts and
they are willing to try Missha. And Missha also working on providing them
beauty and health.
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| Official Website |
Top 10 – HERA
Search Volumes: 880
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| Official Website |
