Guys, remember the biggest and grandest online shopping extravaganza that happened last December 12? Here's a quick update: there are about 10 million shoppers visited
Lazada’s websites and mobile apps in 24 hours and 200 thousand
customers placed orders for over 500 thousand items! Truly the Southeast Asia’s biggest sale on 12 December. Here's the full details.
From the Press Release Kit:
Manila Philippines, 16 December 2014 – 12 December marked one of the busiest days in Southeast Asia’s online
retail market as Lazada.com.ph had its biggest sale ever on the grand finale of
its annual Online Revolution campaign.
The
month-long campaign, which kicked off with a day of mega sales on 11 November, continued
with special daily offers before culminating in a grand 24-hour sale on 12
December. Shoppers were treated to a full day of bargains
including special night promotions, 16 hourly flash sales as well as free
delivery on all orders above PhP 1,000.
Within 24 hours, the online shopping mall saw a
record-breaking spike in traffic, customers and orders. 10 million shoppers
visited Lazada’s websites and mobile applications, and 200 thousand customers
placed orders for over 500 thousand items.
Mobile continues to
be a key driver of growth in the region representing 50% of overall traffic,
with almost 100 thousand additional Lazada mobile application downloads on
that day alone. Fashion is proving to be
one of its fastest growing categories. Launched only three months ago, 10
thousand pieces of Lazada's in-house private label collection LZD were snapped
up in a day.
“We thank our customers for their trust and continued support of the
month-long Lazada Online Revolution campaign. We will continue to enhance their
shopping experience and offer the best of both worlds to our customers – great
deals to be purchased at their own convenience!” said Inanc Balci, Co-Founder and CEO of Lazada
Philippines (www.lazada.com.ph).
Home to over 500 million consumers, online spending
across Southeast Asia has the potential to hit US$35 billion by 2020, according
to a UBS study released in June 2014. Balci added, “The eCommerce market in Southeast Asia is growing rapidly. The results
of our Online Revolution campaign in one single day demonstrate that the
region’s consumers are ready to shop online.”
About Lazada
Lazada is Southeast Asia’s largest online shopping mall, with operations
in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn), with a sourcing center in Hong Kong that
drives cross-border marketplace activities.
Operationally launched in March 2012, Lazada has grown rapidly to include
approximately 3,000 employees across Southeast Asia. The Company has an online
footprint of more than two million daily visits to its websites, and the
largest Facebook following in Southeast Asia with over 9.7 million fans.
Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple secure payment methods including cash on delivery, extensive customer care and free returns. Lazada features an extensive product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple secure payment methods including cash on delivery, extensive customer care and free returns. Lazada features an extensive product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
