LAZADA, Southeast Asia’s largest online shopping
mall, had announced that Verlinvest, a Belgian family-owned, consumer-focused
investment holding company, has joined the company as an investor. Existing
investors Holtzbrinck Ventures, Kinnevik, Summit Partners and Tengelmann Group
also participated in the financing round that injected about $100 million of
fresh capital into LAZADA’s German holding company.
From the Press Release
“We are extremely
happy to have finalized this investment round shortly after our 1st
year anniversary and to again focus 100% of our attention on what we enjoy
most: providing an amazing shopping experience to our customers” Maximilian
Bittner, CEO of LAZADA, commented.
“The interest in joining this round and its
quick closing has exceeded all our expectations” he added.
“We are thrilled to
join LAZADA as a partner of Rocket Internet and an investor, the company’s
scale and achievements after only one year of operations are highly impressive.
Given the management’s track record and the region’s macro outlook we are very
confident in LAZADA’s future” Frédéric de Mevius, Chairman of Verlinvest, said.
LAZADA,
which recently surpassed 1 million orders, has always maintained the customer
experience as its main point of focus and invests heavily to provide superior services to its customers.
This focus has resulted in a highly streamlined fulfilment process where
currently 90% of all orders are shipped the same day and 85% of orders in metro
areas are delivered within the next day. However, to further improve delivery
time and increase customer satisfaction the company will use a large part of
the freshly injected capital to optimize its fulfilment infrastructure in the
near future.

“We are very excited to launch this mobile
shopping platform that provides additional convenience to our customers
allowing them to shop anywhere at any time” said LAZADA’s CMO Stein Jakob Oeie.
“Mobile commerce is representing more than 10% of eCommerce in the US and we
expect this to develop even faster in Southeast Asia where many users only have
access to the Internet through smartphones” he continued.
The
application can be downloaded from Google play here.
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